I’m not going to lie to you; I’ve never launched a book…yet. I considered waiting to discuss this topic until I had, but then I realized it didn’t matter. No one strategy for launching a book will work for everyone. Even if my first book launch is tremendously successful, there Read more
Lately, I’ve been thinking about marketing and what my books have to offer the world. I wrote a post a while back on defining your audience, but today I’d like to focus on what makes people want to buy books. Then I’ll go into some things you can identify in Read more
Today I thought it’d be fun to do an analysis on book covers and go over what aspects you should consider when planning your book publication. This will be helpful whether you are creating the book cover yourself, hiring a book cover designer, or just consulting with the publisher who Read more
As an author, you have to wear many hats. Writer, accountant, editor, public speaker, etc. Today, I want to talk about two of those hats: marketing and publicity. You may think, Liz, that’s the same hat. I’m here to tell you: it isn’t. You need both of these hats to Read more
A logline and a tag line are two different things, but they both serve to get people interested in your story. One talks about the story plot; the other reveals its tone. Yet both should hook a reader to want more. Let’s look into each of these lines and how Read more
When talking with agents, editors, and even other writers, you often hear the question: What are your comps? Comparison (comp) titles are books that are similar to your manuscript. These comps help the other person quickly identify the type of book you have written. Comps can be very important for Read more
I feel like I’ve read a million articles on how to do a book launch for a new release, and yet I still don’t feel like I have a clear picture of it. Despite the generic advice out there on the internet, I have finally found a solid method for Read more
The most important part of any author marketing strategy is to build an email list through a newsletter. This gives you direct access to your readers without having to rely on a third party go-between. Newsletters vary in style, content, and frequency. The good news is there really isn’t a Read more
As I’m getting ready to finish my manuscript and send it out into the world, I’m gathering all the information I need for querying agents. One of the most popular questions agents ask is: Who is your audience? If you are like me, you don’t have a good answer. You Read more