The last aspect of branding I want to discuss right now is fonts. Most people don’t think about it since typography is more subconscious than other branding, but it is important. People spend hours reading on their phones and computers, and they are subconsciously picking up signals from the text. Read more…
Choosing brand colors was without a doubt the hardest part of creating my brand. I thought it would be easy. Pick two primary colors and done. I was wrong. Do you know how many shades of red there are? More than you can count. I’ve compiled some tools that will Read more…
As authors, we don’t generally see our writing as a business. We write. We hope others read and enjoy. But, if you want to make a successful career of writing, you need to treat it as a business. That includes creating a brand that represents you and your works. This Read more…