The most important part of any author marketing strategy is to build an email list through a newsletter. This gives you direct access to your readers without having to rely on a third party go-between. Newsletters vary in style, content, and frequency. The good news is there really isn’t a Read more
This week is going to seem a little random in topics, but I wanted to share five online resources that have helped me on my author career. These are tools for any part of your author journey, whether you are building a brand, brainstorming a story, researching facts, or just Read more
As I’m getting ready to finish my manuscript and send it out into the world, I’m gathering all the information I need for querying agents. One of the most popular questions agents ask is: Who is your audience? If you are like me, you don’t have a good answer. You Read more
Let’s talk about defining your writing. I don’t mean genre, style, voice, or any of those other craft-imposed definitions. This post is about what you want to be known for in your writing. What will readers say about your stories? Readers will determine your place in history, and that is Read more
Let’s address the elephant in the room. We are authors, not web designers. Yet, most of us have or will have to set up and run our own website. We aren’t paid enough to hire a professional to do it. So, how do you make your website look professional while Read more
Writing an author bio is one of the hardest things authors do for their websites. We write stories about other people and places, and we think our own life is boring. Unfortunately, the world wants to know who we are and we have to tell them. Fortunately, we are storytellers. Read more
If you decide to have a blog on your website, there are numerous topics you can choose. Mostly, blogging will be something you have to figure out for yourself, but there are two things about every blog that can be taught. The first is headlines, and the second is pictures. Read more
The last aspect of branding I want to discuss right now is fonts. Most people don’t think about it since typography is more subconscious than other branding, but it is important. People spend hours reading on their phones and computers, and they are subconsciously picking up signals from the text. Read more
Choosing brand colors was without a doubt the hardest part of creating my brand. I thought it would be easy. Pick two primary colors and done. I was wrong. Do you know how many shades of red there are? More than you can count. I’ve compiled some tools that will Read more
As authors, we don’t generally see our writing as a business. We write. We hope others read and enjoy. But, if you want to make a successful career of writing, you need to treat it as a business. That includes creating a brand that represents you and your works. This Read more