I’m not going to lie to you; I’ve never launched a book…yet. I considered waiting to discuss this topic until I had, but then I realized it didn’t matter. No one strategy for launching a book will work for everyone. Even if my first book launch is tremendously successful, there Read more
Lately, I’ve been thinking about marketing and what my books have to offer the world. I wrote a post a while back on defining your audience, but today I’d like to focus on what makes people want to buy books. Then I’ll go into some things you can identify in Read more
Today I thought it’d be fun to do an analysis on book covers and go over what aspects you should consider when planning your book publication. This will be helpful whether you are creating the book cover yourself, hiring a book cover designer, or just consulting with the publisher who Read more
Are you familiar with the concept of character identification? Readers say they identify with a character. Agents send rejections based on the fact they couldn’t identify with the protagonist. There seems to be some magic ingredient that makes or breaks a character, but the reason for the attachment often varies. Read more
In my first six months of writing these posts, I put out a list of five books every writer should read. I still stand by that list, but I’ve been building my library of writing craft books and think it’s time to share a few more gold mines I’ve discovered. Read more
As an author, you have to wear many hats. Writer, accountant, editor, public speaker, etc. Today, I want to talk about two of those hats: marketing and publicity. You may think, Liz, that’s the same hat. I’m here to tell you: it isn’t. You need both of these hats to Read more
As an author, there are a million demands on your time. You must brainstorm, write, edit, market, balance business expenses, etc. It’s never-ending. There is always something else you could be doing. That’s why it’s very important to be self-aware and not overwork yourself. In this post, I want to Read more
There are two ways to get in front of agents and editors about your book: a query or a pitch. I’ve already discussed query letters so today we’re going to focus on pitches. Let’s start with what a pitch entails, and then go into how to prepare for one and Read more
I recently had the opportunity to be on a podcast (more about that at the end). Now, I’m a typical introverted writer who doesn’t talk much so I did a massive amount of research on how to be a good podcast guest. Since I went through all the effort, I Read more
Every author has a support system full of professional and personal connections. When first starting out, writers often feel they have enough support with their friends and family and maybe their editor or agent. Then they finish their first book and feel underwhelmed. The book is out there, but it’s Read more